In this world of artificial beauty, everyone wants natural makeup looks. But with all these synthetic chemical cosmetics around, is it really possible to do makeup that is 100% natural? Both large and small names in the global cosmetics industry have been criticized for using toxic materials for making makeup boxes.
Natural makeup look is more popular now as it enhances the natural facial features rather than creating any artificial layers. It can include light coverage foundation, liquid blush, or natural-looking eyeshadow.
The focus is on achieving a healthy-looking skin. It uses minimal contouring or highlighting.
However, cosmetics made from toxic elements can totally go against the values of natural makeup. So, in this blog we find the top brands that are creating natural makeup looks in completely natural and eco-friendly ways.
These brands are bringing a revolution in the global cosmetics industry. A revolution that would give you that natural glow 100% naturally.
5 Brands That Are Making Natural Makeup Looks More Environment Friendly
1. ILIA Beauty
ILIA is dedicated to creating clean and high-performing makeup with a strong focus on sustainability. It was founded by Sasha Plavsic, who was inspired to create safer makeup after learning about questionable ingredients in the cosmetics she used.
They use recycled aluminum and glass in their packaging and post-consumer recycled paper printed with vegetable-based dyes.
ILIA is also a member of 1% for the Planet, donating a portion of their sales to environmental causes. They offer a wide range of products, including their popular Super Serum Skin Tint SPF 40 and Limitless Lash Mascara.
It’s products are designed to give you perfectly natural makeup looks without harming you or the environment.
2. Kjaer Weis
This luxury brand emphasizes sustainability through its refillable packaging system. It was founded by Kirsten Kjaer Weis, a makeup artist who wanted to create makeup that was both luxurious and good for the skin and the planet.
Their high-quality makeup comes in sleek, metal compacts designed to be refilled, reducing waste.
Kjaer Weis also prioritizes using certified organic and sustainably sourced ingredients, and their products are cruelty-free. So, you can enhance your natural look without thinking about its impact on nature.
3. RMS Beauty
This brand was founded by makeup artist Rose-Marie Swift, who was concerned about the toxic ingredients in conventional makeup.
A pioneer in the clean beauty movement, RMS Beauty is known for its commitment to using organic, non-toxic ingredients. Additionally, they focus on raw, food-grade ingredients that nourish the skin.
RMS Beauty is certified cruelty-free and uses recyclable and reusable packaging, such as glass containers and metal lids. Their Living Luminizer is a cult-favorite.
4. Elate Cosmetics
Elate is a zero-waste makeup brand with a strong focus on refillable and recyclable products.
This brand was founded by Melodie Reynolds, who recognized the significant waste generated by the beauty industry. A significant portion of their products are plastic-free, often using bamboo for packaging.
Their products come in tin containers that fit into reusable bamboo palettes. Moreover, their refills are shipped in seed paper that can be planted.
5. Well People
This brand is committed to creating clean, cruelty-free, and natural cosmetics designed to nourish the skin. Well People was co-founded by 3 people. Shirly Pinkson Manas, Renee Snyder, and James Walker.
E.L.F Cosmetics acquired the brand, back in 2020. Their products are made with plant-based ingredients and avoid harsh chemicals. Well People also focuses on eco-friendly packaging options.
Conclusion
So, these are the brands that are workign hard to make people get natural makeup looks without harming nature. These brands are leadign a movement of change within the global beauty and cosmetics industry.
Their naturally sourced ingredients and eco-friendly outlook can help to create a more sustainable beauty industry. At the same time, they are creating more eco-friendly beauty standards that do not rely on artificial and possibly toxic elements.
After all, a 100% natural look needs to be a product of a cleaner and greener environment.
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