With its strong focus on planting more trees, Tentree is now one of the biggest sustainable clothing brands. But are they really doing enough to make the world of fashion greener?
Let’s find out just how sustainable the brand really is!
The Canadian lifestyle apparel company is created with a deep philosophy of environmental awareness. Tentree is well known for its mission of planting ten trees for every item sold. Moreover, their clothing is made of eco-friendly and sustainable materials.
They also happen to be a certified ethical fashion brand. Now let’s try to understand how effective they have been in promoting sustainable fashion.
Planting Trees for a Greener Future
What sets Tentree apart from other clothing brands is its commitment to planting trees.
The brand promises “ten trees planted for every item purchased.” This is an essential part of Tentree’s existence as a sustainable clothing brand.
In fact, the customers also get an option to track where all the trees have been planted after making their purchase. So, we can say they are actually keeping this part of their promise.
Moreover, customers get more reward points each time they buy clothes. These points can be redeemed for discounts later.
We believe it’s a great way to make customers contribute towards reforestation efforts.
Ethical Fashion Brand with Eco-Friendly Materials
This brand is among the green fashion brands that are using eco-friendly materials for production. Tentree’s sustainable clothing materials include:
Organic cotton, grown without any harmful pesticides and fertilizers.
Recycled polyester,gained from recycled plastic bottles, reduces waste.
Hemp, which is a natural and eco-friendly fiber that requires less water and pesticides.
Lyocell: A special fiber made by specially processing wood pulp from sustainably managed forests.
The brand makes its clothes from materials that are mostly recyclable and cause less harm to the environment.
Considering these things, we can say that the brand thinks about the entire process of making clothes when considering their green values.
Ethical & Sustainable Clothing Production
The company has shown a strong focus on ethical and sustainable production of clothing. Tentree has developed its manufacturing process on the basis of ethical manufacturing, a code of conduct, and transparency.
The brand follows fair labor policies. The company keeps a code of conduct that must be followed by all suppliers. They are already certified as a B Corporation. It means that they have met higher standards of environmental and social performance, accountability, and transparency.
The company has seriously considered building fairer and safer working conditions for their workers. However, it can still give more effort to make sure good living wages for everyone in the supply chain.
They have been fairly active in reducing water usage and carbon emissions. They are also working with others to divert waste clothes from landfills.
Tentree’s Sustainable Clothing: Circular Fashion & Reducing Waste
Circular fashion is about minimizing waste and environmental damage in the entire fashion industry. It’s more about extending the lifespan of clothes and recycling materials. Like other ethical fashion brands, Tentree also believes in circular fashion and encourages it.
The brand has partnered with some organizations to stop fashion waste from ending up in landfills. A good thing about the brand is its cooperation with environmental audit organizations. These organizations are connected to internationally recognized standards like BSCI, fair trade, SEDEX, and others.
The brand actually runs a program called ‘circularity’ where customers can send their old clothing they bought from both Tentree and other brands.
Engaging with the Community
Sustainable clothing values of Tentree are also connected with their community engagement. They have already started a tree-planting community with their 1 billion tree pledge.
Moreover, they seem to be constantly collaborating with activists and community members to promote their mission. In 2022, they collaborated with Jack Harries, a filmmaker and environmentalist, to gain support for their tree planting mission.
The brand has made clear that they strongly believe in diversity, equality, and inclusion. They’ve also worked with cooperative communities from India to source organic cotton for making clothes.
The good thing is that this brand is increasing its community engagement over the years. While there may still be lots of work to do, Tentree is taking the right steps.
Conclusion
As a brand that wants to plant trees and save the environment, Tentree has been doing well for some time. As a sustainable clothing brand, it has taken the right steps. It has continued to plant trees for each item it sells.
Moreover, it has shown great commitment to the social, environmental, and economic factors of slow fashion. It tries hard to source eco-friendly materials, maintain fair working conditions, and reduce fashion wastage.
Although there still remains a lot to be done, Tentree’s actions for sustainable clothing have shown good results. We do hope it gets even better with time.
Also Read- Top 5 Sustainable Fashion Brands in the World in 2025
