We all know her for ‘The Real Housewives of Beverly Hills’ but she has started a revolution in the world of Fashion. Sutton Stracke’s sustainable fashion brand, Sutton Green Label aims to create 100% circular fashion. So, what is Sutton Stracke sustainable fashion all about?
Her brand wants to create a world where all clothes are repaired, recycled, and reused.
If you don’t already know it, Sutton Stracke is a television personality, socialite and businesswoman from the US. She gained fame with RHOBH and Chucky.
Her fashion label is one of the world’s first circular fashion brands. Although the brand was created just in 2024, it’s creating some ripples in the fashion world.
Here’s all you need to know about this new green fashion sensation!
What is Circular Fashion? How Does it Help Sustainable Fashion?
Sutton Green Label promotes circular fashion. But what exactly is circular fashion?
This is a type of fashion where clothes are designed, produced, and then used, and then recycled again for further use. So, it’s like the clothes never get wasted. After using them they are repurposed and used again.
This recycling of old clothes contributes positively to sustainable fashion. It stops millions of tons of clothing waste from ending up in landfills. It reduces pollution and makes fashion greener.
Fast fashion causes tonnes of wastage. The world produces around 92 million tonnes of waste clothes every year. Sutton Stracke’s brand wants to solve this big environmental problem.
Circular fashion and sustainable fashion essentially complement each other. Stracke has understood this idea, and wants to work on it to create more value.
Overall, the idea is to create a circular economy where there will be less waste. Items will be used as long as possible.
Sutton Stracke’s Sustainable Fashion Initiatives
Like many other sustainable fashion brands, Sutton Stracke’s Green Label aims to improve the social, environmental, and human factors of the fashion industry. However, this brand wants to lead the way for complete circular fashion.
The TV celebrity had earlier launched her boutique, The Sutton Concept back in 2019. Her new sustainable brand is considered to be an eco-friendly extension of her boutique.
Sutton green label is reusing and recycling materials from unsold garments to make new clothes. Stracke has partnered with firms that remanufacture fabrics into new pieces for clothes.
This initiative is helping to reduce fashion waste. Moreover, her brand is also promoting eco-friendly fashion practices. Her RHOBH fame is helping her in spreading awareness about green fashion.
Her brand has partnered with green fashion brands like The Return to source used clothing items. With Sutton Brands, she is also raising awareness about clothes ending up in landfills.
Her collaborations with other celebrities like Denise Richards and Cynthia Bailey are making sustainable fashion popular.
Her ‘Name ‘Em’ merchandise have gained more attention. Using RHOBH references in her products is helping her reach out to more fans of the show.
Impact and Benefits
Circular fashion needs more celebrity endorsements for reaching out to more people. Stracke is putting her celebrity quotient to good use by spreading awareness about the problems of world fashion.
Her fashion label is reusing the fabrics from unsold garments. Thus, she is reducing pressure of excess inventory for many clothing manufacturers. Sutton Stracke’s sustainable fashion initiatives are helping to reduce the waste of the fast fashion industry.
Moreover, she is encouraging eco-friendly practices in the fashion industry. Building partnerships and collaboration can provide more strength to the ethical fashion industry in the future.
An important benefit of her work is the media attention that green fashion initiatives are getting. Her work matters because she is bringing different sustainable movements together in the fashion industry.
A great part of her work is that it focuses on sustainability as well as profitability. This can change the view that sustainable fashion is not profitable. At the same time her products are known for their high quality and longer shelf lives.
She has also supported ethical labor practices throughout her brand’s supply chain. It has benefitted workers in many ways.
Potential Questions and Concerns
Now it comes to the difficult question! How transparent is her circular fashion brand? One of the major issues is the carbon emissions that still remain as resale of clothes happen across different locations.
So, the carbon footprint concerns remain an important issue.
The transparency of operations is another factor that needs to be addressed. There is no effective process of verifying whether the materials are really recycled. So, questions do remain on the authenticity of the recycled products.
There are some concerns regarding how the larger problems of fast fashion can be addressed by circular fashion. It solves a part of the problem but will it be enough to solve the other big issues of the fast fashion industry?
Remanufacturing of unused clothing material also leaves environmental waste. It also uses excess water and energy. Moreover, it leaves much waste.
These are the issues that presently affect the slow fashion initiatives of Sutton Stracke. Hopefully, they will be addressed in the future.
How to Support Sutton Stracke’s Sustainable Fashion Activities
No doubt, the RHOBH star has taken a good step towards green fashion. You can also support her sustainability drive. Here’s how:
Purchase her products: You can contribute toward her green fashion activities by buying clothes from her brand.
Return your old clothes: You can be a part of her collaboration with The Return. All you need to do is exchange your old unused clothes for credits. You can also return your unused merchandise.
Like, Follow, Share: Follow her social media pages and support her green initiatives.
Adopt sustainable fashion: Like her you can also start sustainable fashion habits. Use your clothes for longer times. Stop buying fast fashion apparels.
That should be a great start as you contribute to a greener planet.
Conclusion
Overall, Sutton Stracke’s sustainable fashion drive can bring positive changes for the fashion world, if done right, Stracke has been advocating for circular fashion for a long time. From being a TV personality she in now ready to be a flagbearer of sustainability in the fashion world.
Her fashion label has created more interest in fashion sustainability. Stracke’s celebrity status has also brought more media attention to the issues that affect the clothing industry. At the same time, her collaborations have also spread more environmental awareness among people.
She is using her celerity impact to positively influence her fans for green fashion. However, it can be said that some questions still remain about the credibility of her green label.
Let’s hope the RHOBH star’s brand delivers on its green promises! You can provide your views in the comments below.
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